Digital Marketing Programmes

Programme Schedule

Programme Overview

The Digital Marketing programme is ideal for those who wish to learn
to manage a successful and sustainable digital marketing strategy. The programme explores all the core digital marketing and management concepts, techniques and disciplines from planning, implementation and measurement to success and failure factors. Enrolling on this programme will prepare you to join an exclusive community of highly-recognised digital marketing experts.

What Can You Expect?

You will master new media marketing techniques – including web analytics interpretation, search engine optimisation, paid search, display advertising, social marketing, e-mail and mobile marketing – through dynamic lectures, case studies, small group discussions and applied projects. This should equip you to advance your career, gain new employment or kick-start your own entrepreneurial venture. You will emerge from this programme with an understanding of how and when to use key digital marketing platforms such as Google, Facebook, LinkedIn, Twitter, YouTube, WhatsApp and Instagram.

What will you learn?

Our lecturers, all digital practitioners, will focus on current trends and best practice in digital marketing, helping you gain competitive advantage for your business by using cutting-edge platforms and techniques to market products and acquire customers.

On successful completion of the programme, you will be able to:

  • Explain digital marketing and management concepts, tools and strategies
  • Analyse return-on-investment in digital marketing initiatives
  • Audit your company’s current digital marketing strategy, and identify weaknesses and areas of improvement and
  • Develop successful and sustainable digital multichannel marketing strategies driven by data and paid search in 
order to achieve company goals.

Who Should Attend

This programme will benefit marketing professionals who are interested in building a career in digital marketing, search engine optimisation (SEO), search marketing, social media marketing and web analytics. Entrepreneurs, bloggers, content marketers, consultants and individuals who are keen on establishing a career in digital marketing would also benefit greatly from attending this programme.

This programme comprises the following modules

  • Module 1: Web Analytics
  • Module 2: Search Engine Optimisation
  • Module 3: Pay-Per-Click Search Marketing
  • Module 4: Display Advertising
  • Module 5: E-mail Marketing
  • Module 6: Social Media Marketing
  • Module 7: Mobile Marketing
  • Module 8: Internship and Applied Project (Applicable only for job guarantee programme option)

Job Guarantee

Are you ready to start a new career?

Dananda offers a significant opportunity to anyone interested in starting a career in digital marketing, which includes a Dananda Job Guarantee.

This offering is a first in South Africa, where you will:

* Obtain world-class digital marketing training and coaching

* Acquire job readiness assistance in preparing you for the workplace; including presentation skills, interview techniques, an understanding of work etiquette and how to go about finding your ideal job

* Participate in an internship programme in a leading company in South Africa during your training

* Receive the opportunity to present yourself as a qualified and competent incumbent, in at least three job interviews.